Statewide Budget Media Campaign 2005
In August 2005, after Gov. Doyle signed the state budget, the Greater Wisconsin Committee conducted a two-week, statewide television advertising campaign in support of the Governor’s actions.
His budget decisions froze property taxes for two years while protecting schools from thousands of teacher layoffs, increased class sizes, and program cuts.
At the same time, the budget ended state taxes on Social Security benefits, gave new tax deductions for college tuition and health insurance costs, and did it without increasing any other taxes.
The advertising campaign had three purposes –
- To inform citizens what was in the budget
- To ask them to tell Governor Doyle what they think about his actions
- To build support for allowing the budget to become law without overriding any vetoes. (There were no veto overrides.)
Greater Wisconsin conducted polling before and after the television campaign, which showed that awareness of Doyle’s budget decisions and support for his actions increased significantly among those who saw the commercials.
State Budget Campaign 2007
As part of an ongoing effort to promote our progressive public policy agenda, Greater Wisconsin Committee ran a targeted campaign regarding the proposed budget in the state assembly. We worked in cooperation with key partners using professional polling to develop persuasive messages.
Our campaign consisted of radio ads run in six targeted assembly seats. We highlighted the deep cuts in education and lack of action on health care reform in the budget and urged citizens to contact their legislators about these important issues.